I think the problem's that we all already knew there was something wrong
It's not as if this movie was promoted or described as being a family drama about loss and depression, it was very clearly promoted as being something dark and sinister right from the get-go, and that made the entire thing feel a bit pointless. Like, we already know the husband and wife are gonna do something weird or crazy, and so the entire time I wasn't thinking "I wonder if they're evil", I was thinking "okay so when are they finally just going to get it over with and reveal it?"
I still really liked the movie and I thought it was quite entertaining and suspenseful, but it was completely predictable and didn't surprise me once.
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Delicious - http://imgur.com/50eSH9o