Why?
1.Because the modern age superhero film craze didn't start until X-men (2000) or arguably Spider-man (2002).
2.Secondly, many of the famous superhero movie, early on during the superhero movie craze, were with different studios. X-men is with Fox, Spider-man was with Sony, Hulk (a box office failure) was with Universal,Batman Begins and Superman Returns (not even Marvel) were with WB. Therefore, for LEGAL reasons it would be impossible to do so, given the superhero films that were out there in the past
3. In order to create a shared superhero universe you actually have to have solo films, which takes time in itself. It took 4 years to lead up to the Avengers (after Iron Man and Incredible Hulk in 2008) and that was after Marvel was popping superhero movies out like a pregnant Walmart mom on welfare.
4. It was proposed during the mid-90s with a Batman/Superman crossover, but when the abysmal Nic Cage Superman film failed to take flight and the Batman series tanked due to the gag-inducing Batman & Robin, those plans were dropped and WB decided to do a reboot instead (Batman Begins)
5. CROSSOVERS HAVE BEEN DONE BEFORE. Godzilla vs King, Alien vs Predator, Freddy vs Jason, Destroy all monsters. They are cheap gimmicks that used to pull in audience members from both fanbases.
You are acting like this is some abstruse or esoteric concept that required the most brilliant minds because it was so creatively demanding. Have a bunch of superheroes in their solo films, drop hints of a team formation in said films, have them show up in one film, have them fight each other and let go of their egos to become one team, and beat the bad guys......hardly anything that requires a Shakespeare or even a Cormac McCarthy for that matter. And I suppose you're right, now that The Avengers is a huge financial success, many studios are trying to emulate its success by forcing crossovers down our throats (maybe one day we will get a Flipper/Free Willy crossover! One can only dream!), but I don't see how thats a good thing given that these crossovers always come across as a cheap way of getting butts in seat. On the contrary, Avatar's 3D influence has been needlessly used on plenty of films but at least some films have actually used the technology to enhance the film viewing experience and use the technology artfully (Gravity, Life of Pi, Hugo,etc). What are crossovers doing to artistically enhance the world of cinema? Its a cheap gimmick.
And YES Avatar's story is generic...but so is Avenger's. Whoopdeedoo, a team of superheroes fight off an evil alien army, there is nothing remotely original here. It is formulaic and as generic as it comes...putting a gimmick in it doesn't suddenly make it original. If you were to tell me that 2001: A Space Odyssey, The Matrix, or Blade Runner were way better than Avatar, I'd definitely agree there but the plot in Avengers is nothing to write home about. There is nothing of substance or value, so taking a dump on one mediocre movie (avatar) while praising another (the avengers) is beyond hypocritical [ESPECIALLY when one of your criticisms is that said mediocre movie used a Gimmick that The Avengers used itself]
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