were did ugly betty go wrong

For me it was when Betty was promoted. The vibe was the low level Betty getting everything back on track at Mode when all the others, especially managers, screwing it up. She also played a similar role at home in Queens. Once she was promoted she became part of management and no longer the underling keeping it all on track. The show essentially lost it's center, the underling capable Betty, which cost the show focus, with everybody sort of flying about in all sorts of silly directions. Thereafter there were great moments, especially the Justin story coming to terms with his homosexuality, but in general it sort of wandered all over the place without much meaning or connectedness. Besides, most people could relate to Betty the employee soldiering on despite the craziness of the managers. Once she became a manager she became much harder to relate to.

Glee is making a similar mistake. Glee is about a Midwest high school glee club, at it's center, with misfit students finding a family in the glee club. As the production team focused on specific characters, rather than the dynamic of a 4 year high school experience, with some new students every year and older students graduating, they've had to invent more & more outlandish reasons to continue the focus on the same characters. Long running series rarely stray from the principal rational for the show, yet manage to keep it interesting. There some talk that Glee in it's fifth season, if approved, will spend most of the season in Manhattan. Would the show still be Glee then? Ugly Betty, in the last season, was no longer about Ugly Betty, it was about glamorous Betty the manager.

for me, the "love interest" in Season 3 was really bad for the series! How was his name? I totally forgot!

I thought the show was great all the way through but there were some things that got repetitive plot wise.

Wilhelmina CONSTANTLY plotting to take over. In season one it was good because we all wanted to know who the masked woman was but when she went for Bradford you knew exactly why she was doing it and the baby storyline was just as predictable including the surrogate being pregnant with another baby rather than the one she was supposed to be.

Daniel always turning to a new woman or women when things went wrong for him.

Hilda always hooking up with the wrong guy.


TROLL! IN THE DUNGEONS. Thought you ought to know. -Professor Quirrell

I agree, didn't go wrong. What's wrong is how good shows like this one get cancelled and rubbish ones stay on air. So annoying!

It went wrong because on the 3rd season (where ratings went down) they constantly changed the date and times the show was going to be aired so therefore, some people wouldn't have known

After the writer's strike. Episodes 1-36 are so vastly superior to the post-writer's strike episodes (37-85). After the move to New York, the quality of the show declined on all fronts. Ugly Betty got a new costume designer, and it was quite obvious. The clothes became gaudy and were so different from the character's typical wardrobes. Wilhelmina, for instance went from wearing black and white, and occasionally creme, to wearing bright reds and weird ethnic clothing.Amanda wore some outfits that looking like outfits that had been rejected by Lady Gaga, which was completely out of character. The writing was the biggest problem though, the first two seasons felt so natural, but after the writer's strike/move to New York, the show felt so unnatural. It seemed like the writer's refused to let any character develop or progress. Betty's move into an apartment felt so natural, but they wouldn't let her, they had to make her dad have a heart attack and have Betty move back in. This kept happening in season 3, it felt so contrived. The writing in general became much more sitcom-esque and each episode would have little bearing on the next, which was completely different from the first season, where you had to watch each episode to properly understand the next. The Daniel/Molly and Betty/Matt romances were both awful imo. Matt just brought out the worst in Betty, and Molly with Daniel felt way too fast. I mean, two years earlier Daniel was a serial dater, but the writers didn't know how to transition properly into the Molly/Daniel romance, it felt so contrived. Season 3 just left me feeling so cheated as a viewer, I was promised that Betty would progress, but if anything she regressed. I think the fact that the writers refused to let Betty make a choice in the Gio/Henry triangle was a bad move, and was the first sign that the writing was becoming predictable and sitcom-esque, the Gio relationship was so cute, but it could hardly start before they had to cut it off. I would've loved to see the Daniel and Betty romance take off, but the writers were intent on wasting our time. When season 4 came around I think the show began to regain its footing, but it was too late.

right from the start. it was a disgusting format.

for me, it went wrong in Season 3, that she did not choose Gio and then suddenly had this crush on her neighbour (who sucked!)

Gio was the best man for her. Henry drama was disgusting!