I remember watching the movie when it came out and I thought it was very entertaining. I also remember that the movie was not a financial success but the reasons were never publicly clear. Remember this was the pre-Internet age so if a film wasn't popular it simply slid into obscurity fast and no one talked about it. You'd be lucky to read some mention of it in the newspapers.
To this day I can't tell you the reasons why it wasn't more successful. Star Wars was certainly big business in the day. I can only surmise that the movie trailers gave the distinct impression that KRULL was a fantasy film a la the old, Hollywood swords and sandals movies. The few fantasy movies, a la Tolkienesque or Dungeons and Dragons, weren't quite as popular in that time period. That's not to say they weren't unpopular, just not as popular. I think KRULL would have had a more positive reception today. I would try to get rid of some of the cheesiness, which fortunately were few, like the flames emerging from Ken Marshall's fingertips. Marshall's character was clearly a mortal man from the get-go so to imbue him with superhuman or magical powers at the end made no plot sense and in my perception, diminished his character, not enhanced it as an extremely courageous prince.
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