That is not the reason, obviously.
These goofy movies are Spielberg's and George's attempts to re-create their childhood TV serials on the big screen and in a more contemporarily 'modern' way. "Indy" and the 'Great Adventure' existed LONG before these movies, and it's sometimes surprising, how closely the movies follow some of the silly formulas of those old TV serials, the guy sometimes even looks like Indy quite a lot.
So the 'Great Adventure' does not refer to.. I mean, what do you even think it refers to? ITSELF? .. but it refers to the old TV serials that George and Spielberg used to watch as kids.
Now, as far as the posters themselves, I don't agree with the original poster. First of all, movie posters are whatever, who cares, it's the movie that counts. Some posters are 'cool', others have interesting ideas or visuals, but if someone is or is not smiling, what difference does that make?
Second of all, LOOK at the smile carefully. It's not the kind of friendly neighbourhood 'happy to see you'-smile. It's a smile depicting CONFIDENCE, as in 'you have no chance against me, you miserable fool, HAVE AT YOU!'-type of smile. It's Indy being 100% certain this situation is easy for him to handle, and that he's better than whatever might be threatening him - he's about to dispose the enemy easily with his whip, and whipping out the whip might have given the enemy a whiplash due to being so surprised at it, which makes Indy smile even more.
Do you want to see a confident, energetic, resourceful character on the poster, or do you want to see a depressed, sad old man wanting to k himself, having no action while the whip just peacefully sleeps on his shoulder?
You want to see depressed misery and gloom, or do you want to see something triumphant and exciting?
You can see these things from all kinds of angles, why did you choose to see the posters that way? It tells more about you than the posters..
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