Its interesting. In Southern California, for the longest time, The Exorcist only played in one theater, so the lines were around the block pretty much all day, every day, for MONTHS. (Id say December through March.) The Exorcist was from a very big and famous best selling novel(like The Godfather the year before) and thus was a "movie event."
The Shining was from Stephen King, who was certainly famous by 1979, but who had not produced a work as famous and widely read as The Exorcist. And it was from director Stanley Kubrick, who was just about the most famous director of his time...releasing movies very infrequently(The Shining was five years after Barry Lyndon and 7 years before Full Metal Jacket which was TWELVE years before Kubrick's final film, Eyes Wide Shut.)
So the two movies were different experiences as "events." And I remember this: I waited a couple of hours on line to see The Exorcist, but pretty much walked right in to see The Shining(Hollywood had pretty much ended the BS of putting a big movie in only one theater in a region.)
Bottom line: these two movies began as totally different movie-going experiences, and Kubrick's reputation was more serious than that of William Friedkin.
Neither of them scared me, but then nothing much in movies DOES scare me...except the occasional "jumping out at you" scare shock. (And there is no such shock in The Exorcist and only one such shock -- poorly executed -- in The Shining.)
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