I don't get her appeal.

Same, I don't get it.

It's funny how out of the whole Twilight cast she went on to have the most successful movie career. Rob Pattinson and Kristen Stewart did okay to, but I would've never guessed in a million years that Kendrick's career would get so big

exactly but welcome to worthless hollywood of nowadays where you don't have to have any talent to be successful. at least aubrey plaza has some acting talent.

she IS everywhere i agree..
guess she's got the most connections.

Hollywood execs realized at some point in the last few decades that they could rake in more money by creating projects centered on more average looking people in addition to the ones with glamorous celebrities.

Now, these people are still better looking than 6 out of 10 people you'd see on the street, but they're not the 8+/10 knockouts you'd see in the past. So, by comparison they give people the impression they're watching a film starring someone who could be their friend.
These people give interviews where they feign vulnerability and tell self deprecating stories, and in general craft an image of being 'relatable'.

They use social media for this purpose as well, and the unsavvy public develop parasocial relationships with them.
I can't claim to be particularly smart or wise, but even in my lonely teen years, I never fantasized about being friends with people I saw on TV or in movies. I suppose, thinking about it now, I could hypothetically befriend some background extra with no speaking lines, but I don't have anyone specific in mind, and it would have to happen organically.

Not really pretty, but cute enough and a good actor/singer.

The appeal is that she has that “innocent cute quirky” vibe about her. Sure she isn’t the hottest or plays those hot “eye-candy” type roles and you shouldn’t expect that from her.
But usually what I have seen her in, her characters are likable. And she doesn’t take herself too serious which is another bonus.

below average actress