Reasons Chloe Zhao was a very poor choice of director
1.) She had never directed superhero movie in her life. She has mostly done documentaries that are very boring, drab, and often they used filming skills that any idiot with a hand-held camera could do.
2.) She knew nothing about the Marvel Universe, much less about obscure superheroes like the Eternals. It's pretty obvious with how they are portrayed in the film. She doesn't seem to understand Celestials either.
3.) She was a diversity hire, checking off the "Woman," "Asian," "Person of Color/Non-White," and "Pandering to China," boxes, except big surprise! China hates her! They don't like her because she has spoken out against the CCP, and that's a big no-no when you're a greedy movie studio trying to get your movie shown in Chinese cinemas. (It was banned there, by the way). She didn't even film the action sequences. A more competent director did that. She just did the drama parts. (It's a dirty little secret someone leaked from Marvel Studios just a few years ago, and explains why many of their films have become so shitty--diversity hires at the expense of talent and experience).
4.) She was also chosen because she was an "Oscar Winner," which in this day and age makes her about as noteworthy as the people who cleaned up the sets of "La-La Land" and "Moonlight." We all know the Oscars are boring, worthless, and rigged in favor of whoever sucked up to the Academy the most, and who ticked off the most diversity boxes in that chosen year.
5.) She really can't write a script to save her life. It had plot holes the size of quantum singularities, a ton of logic fails and inconsistencies, no character development at all, the abortion metaphor was extremely obvious and transparent, the acting was terrible, what little romance that was there was weaksauce, and making one of the main characters a turncoat bad guy was just icing on this already shitty, pockmarked cake.
6.) People really did not like how drab and brown much of the movie was. Marvel movies are usually very colorful, and designed to get people's attention. Chloe apparently thinks she is contractually obligated to make all her movies as drab and devoid of color as possible, which is not the best idea for a Marvel movie.
7.) 75% of the film was introspection, basically people standing around, talking, or sitting around and talking, and what little action there was was in the very last act. Not a very good formula for a Marvel film, considering they are supposed to be full of action.
8.) Using the same rules your average Indian porn film uses for the one sex scene in the film. You can hardly see anything, and it's very dark...just like an Indian porn film. I don't watch them, but someone told me about their dabbling into it years ago, and why they quit with that particular genre of adult entertainment. Indians suck at doing sex films like Chloe Zhao sucks at doing love scenes.