I think cause it was the MeToo movement was really in full swing at the time, they needed a film by a woman director that Hollywood could throw it's arms around at award season and Gerwig's film was it.
As you said it's not a bad film, it's a fine indie coming of age film with good performances. I don't think many will be talking about this in years to come. I'm a big fan of Saoirse Ronan but her performance in this wasn't Oscar worthy imo. Laurie Metcalf was the best thing in this film, and deserved her nominations. Gerwig did a fine job. But release this film before the whole Metoo thing and it wouldn't have got anywhere near the glowing reviews or awards that it got.
But every year the awards season has this type of film. The critics go mad for it, and usual the audience are far more split. 2018 awards season Ladybird was that film.
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