Why’d it Bomb? Solo: A Star Wars Story (2018)
https://lebeauleblog.com/2018/06/08/whyd-it-bomb-solo-a-star-wars-story-2018/
6. No one is talking about it
Is it me or has there been little to no hype for this movie? I have hardly seen ANYONE talk about this movie. I haven’t even seen that many posts about it on Facebook. For some reason, people just haven’t been as interested in seeing this one as they have the others. Why? Well it might have something to do with the following reasons…
5. Who wanted a Han Solo movie anyway?
Sure, there might be fanfics of Han Solo’s origins out there, but was the general audience really that interested in how Han Solo got his start? Were they? But that probably only accounts for a small percentage of the audience. I mean the general audience didn’t seem like they would care about a prequel about what happened slightly before the events of the first movie yet Rogue One still made a billion dollars. So, while that might have been a reason, it probably didn’t have a huge effect. Speaking of Han, though—.
4. No one can see anyone else in the role
Alden Ehrenreich was hilarious in Hail, Caesar! and he was fine in Rules Don’t Apply. The latter movie had a lot of problems but he wasn’t really one of them. That being said, no matter who they got for the role, Harrison Ford is just too much of an iconic part of the character that I think it’s hard for many people to see anyone else as Solo. They could’ve cloned a Young Laurence Olivier and gotten him to play the role and people would just be too loyal to Harrison to give him a chance. But while those three things may have had a part in it, there are other reasons.
3. The Production Issues
Yeah, the production issues for this movie are well documented, especially the very last minute replacement of Lord and Miller with Ron Howard. And, while it doesn’t always kill a movie’s chances at the box office, production problems can definitely hurt it. Just ask Ishtar. Or Fantastic Four 2015. The stories of the movie’s struggle to get made might have turned people away from the movie, especially considering…
2. The New Star Wars Movies have been very divisive for fans
While critics have loved the previous three movies, fans haven’t been so keen on them. Force Awakens was criticized for being too similar to A New Hope. Rogue One, oddly enough, mostly seemed to get away scott free (though, I have to be honest, that’s been my least favorite of the three). The Last Jedi got a lot of hate from many, many fans of the franchise. The latter seems to have been the straw that broke the camel’s back. That movie, in addition to the production issues, have seemed to have turned off fans who don’t like the new movies from giving this one a chance. The problem is, Star Wars has such a huge fanbase that it’s hard to really keep a lot of them satisfied because many of them already have an idea in their head of how the world of Star Wars works. Therefore, if anything strays from their vision, they aren’t going to be happy. But I think the biggest reason is…
1. Star Wars fatigue
It seems like Disney is trying to turn Star Wars into Marvel. It was getting a little tiring when a new Star Wars movie was released every year but at least TFA, Rogue One, and TLJ were all released within a year of each other, meaning that audiences were at least given a little time to breathe. Solo, on the other hand, came out within only 5 months of The Last Jedi. I think it’s just made not only fans but general audiences tire of the franchise. I mean, it’s not like it’s the first time more than one Star Wars project came out so close to each other. The Ewoks and Droids cartoons came out in 1985, which was the same year the TV movie Ewoks: The Battle of Endor came out. But the difference is those were just cash grabs that went straight to TV so most people besides children and devoted fans ignored them. Having two major movies in the franchise come out so close to each other just feels like it’s too much, too soon and has probably made not only fans but general audiences get bored with the franchise. Doesn’t help that, of the new movies it has the lowest Rotten Tomatoes score.
So that’s why I believe the new Han Solo movie is underperforming at the box office. Of course it could be something for Disney to learn from. Next time they may realize that it’s better not to rush a Star Wars movie out but give audiences the chance to wait for it.