I don't really know anything about American basketball except that it's a huge industry and all about the shoes? (Massive collector's market for the shoes.) Haha. Anyway, it's apparent that it was some collaboration with Nike for the player to be the star of the movie because the Nike logo shows prominently at times and there's even a scene where he falls out of the sky into a Nike logo-shaped canyon! It is so ridiculously obvious as a product placement thing. I thought it was really low actually.
So yeah, that's probably how he got in the movie. He is a big basketball player with a big Nike contract and Nike got to show itself throughout the movie, and everyone got money.
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