Here's my theory:
Most (not all) best-selling books are the equivalent of McD's hamburgers. They're cheap, basic, loaded with filler and are easy to mass produce. No company in the world sells more burgers, so does that mean McD's burgers are the best?
MOST people like cheap and easy. They like the idea of paying $1 for a burger but think about it: how can McD's make a profit selling burgers for $1? Easy - they use inferior ingredients.
The best mid-grade burger is either FIVE GUYS or SMASHBURGER and they're relatively pricey. The movie equivalent of these burgers are INDIANA JONES movies. They start out great but diminish in quality with each serving.
Go to a good steakhouse for a burger and it'll cost $10-$15 and it will be superb. Most people don't want to pay that much for a burger, no matter how high the quality. They also probably hate movies with downbeat endings.
INFERNO and SE7EN both relied heavily on the Dante poem. Which movie was better? Which one served up faux "happy ending" uplift and which was unflinching? MOST people want movies with tidy endings - the exact opposite of SE7EN. It was depressing but also throttling.
In 10 years, people will still be watching SE7EN and INFERNO will be available on Amazon and Netflix for $1.00 (or less).
Sorry in advance for that long-winded analogy.
This theory is interesting.
However, Smashburger - while tasty - uses way way too much grease. For example, ask them for a sample of their chili, and you'll find that there is more grease in the chili, than actual chili. Every-time I "ate" at Smashburger, my stomach was upset the next day.
Five Guys, is for sure a good burger. Although I wish they wouldn't get grease on the top of the buns, or smoosh the buns. Plus, their lettuce is placed inconsistently and oftentimes falls right out of the burger.
Johnny Rockets used to be great. But, their quality has waned some... also, due to messing with experimental buns. Still good burgers though.
Fatburger's half pound "King-burger" is good. Although, I haven't craved that much beef in ages.
"$10-$15," is a good range for decent restaurant burgers. However, nowadays, "a good steakhouse," will charge at least $15-$20 for a burger.
Nevertheless, the point you were making about consumers eating up a certain formula, that only just ticks certain boxes... is absolutely right on the money.
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