The movie makes it looks like Michael Jordan save Nike, but I search Nike's stock, it remains flat from 1980s to 2010s:
https://finance.yahoo.com/quote/NKE/
Nike's stock take off after 2010s. I'm going to guess more people remember Kobe than MJ by that time.
>The movie makes it looks like Michael Jordan save Nike,
NIKE wasn't in trouble. Their basketball division was.
Right — the film makes clear that Nike was the market leader in “running” shoes which was then, by far, the largest segment in the footwear industry because lots of people wore them as their everyday shoes. But they were in third place for basketball shoes.
shareJordan brand has brought in billions upon billions upon billions of dollars, so I'd say yeah, that kind of profit meant a great deal to Nike.
shareThen why stock price remain the same?
shareWhat are you talking about? Nike stock was around 15 cents a share in 1985. Its a 120.00 today!
Here's what is known. Nike was fairly obscure before Jordan. His shoe singlehandedly revolutionized basketball shoes, put Nike on the map as a powerhouse in the sports shoe and clothing industry, and Jordan brand became one of the most recognizable brands on the planet raking in billions in revenue. That's a pretty big impact.
As for stock prices, don't know don't care. Probably someone more interested in that type of thing could give you a valid economic reason. Or just google it.
Do you even read my original post? The stock price remain almost flat from 1990 to 2010.
shareWym? MJ IS Nike.
shareI was a kid back then. Air Jordans were the basketball shoe to have.
share