Men are not Shallow, Women are
Men are attracted to a "fit" women more than anything, is that shallow? all woman should strive to be fit, a fit woman is likely to be healthier, as a result she is likely to have a longer life, and society is going to benefit as the healthcare costs are going to go down
what are woman attracted to? basically a guy who is rich and tall and good looking, things that are unattainable unless you are born in the right family or are selling your soul to achieve