It really bugs me how Esmeralda/other non-princesses are excluded
I've been on a big Disney kick lately, and for me, Esmeralda just blows all the other women out of the water. She's beautiful, independent, smart, kind, funny and deep. Yet almost no one mentions her as a favorite Disney woman, and she's excluded from virtually any current merchandising. I'd be thrilled if I could easily go to the store and get a little Esmeralda knicknack the way I can one of Ariel, Cinderella and Belle (not even counting the Frozen girls, because their movie is new, so of course they have a ton of merch out).
I know she's not a princess, but that's part of what bugs me about it - Why is being royal something little girls are taught to strive for? Sadly, that message is the exact opposite philosophy of hers, which is one of the main things that makes her so great - She didn't care about wealth or status and only wanted people to be treated fairly.
And I extend my irritation to how all the non-princesses are excluded. Yeah, they're technically not princesses, but who cares? Maybe little girls don't give nearly as much of a crap about whether a cool heroine is royal than Disney makes it seem like they should. I loved all the Disney girls growing up, but not because they were royal. It was because they had admirable traits of some kind or another, and I saw in them what I hoped my life would be like someday - without actually thinking I'd somehow become a princess. And when they started introducing non-princesses - I guess technically Pocahontas was the first, though she was at least the daughter of a man in a position of power, so really Esme was, then there was Meg and Mulan - I actually liked them even better.
I wish little girls weren't taught that wealth and power are more worthy of admiration than countless other traits they should really be focusing on.