MovieChat Forums > Little Darlings (1980) Discussion > Marlboro product placement in this flick

Marlboro product placement in this flick


Did anyone else notice the extreme Marlboro product placement throughout this movie? You can hardly see the movie for the clouds of smoke, and everyone has a deck of Marlboros rolled up in their sleeve. They mention it by name a time or two, and in one scene you can see a giant "MARLBORO" banner behind the actors. Give me a break! No wonder we all smoked like fiends back then. ;-)

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Maybe that's one reason the movie hasn't been released on DVD--it's a teen movie, and might encourage its target audience to smoke. But then, I can't imagine teens today rushing out to watch such an old teen movie.

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Well it was 1980 more kids smoked back then.. And the film is rated R.

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Did anyone else notice there are people in real life who smoke?
I'll bet those people are just product placement people designed to continue with the great conspiracy of....

...I've said too much and put you in danger.

Best that you leave no evidence of this...I suggest you eat your computer monitor and then leave town on a train.

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LOL. nice response.

honestly I saw this movie for the first time yesterday and there was only one time I saw the Marlboro logo and actually acknowledged that was what it was.

maybe you've seen the movie a few more times so you notice little details like that, it definitely wasn't as bad as some of the product placement these days where the product is just a blatant part of the set and not actually part of the movie. at least teenage smoking was a product of the time and necessary to make it more believable

but i don't really understand how teenage smoking in movies would be a reason it wouldn't be on DVD considering it never all of a sudden became a taboo for teenagers to smoke and teenagers are seen smoking in movies made in this decade

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<Did anyone else notice there are people in real life who smoke?>

I wish that were a joke. I remember a few years ago Rob Reiner saying he supported the idea of banning smoking on the screen, no matter what the context. Sure, show women going to bed with men they know nothing about a half hour after they meet, but let's cut out the smoking! (As for the sex, I'm not talking about morality, but simple safety and common sense and women valuing themselves.)

Reiner knows that if they cut out the gratuitous sex, a lot fewer people might want to watch a movie, especially if the movie has nothing else going for it. Cutting out smoking, not so much, and they can say how responsible they're being.

I used to smoke but I didn't learn it from the movies.





Mama just loved her little sweet potato baby, with a face like a parboiled yam.

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women valuing themselves

Er...what? Why are you so concerned about women valuing themselves? Jumping into bed with someone "a half hour after they meet" is just as dangerous/risky/whatever whether you're male or female. No need to make it about gender.

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Rob Reiner would also just as soon have us living under a Socialist if not Communist dictatorship.
Once a meathead always a meathead.

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> Sure, show women going to bed with men they know nothing about a half hour after they meet,

Yeah, but you say that like it's a BAD thing!

__
Always remember: you cant spell 'systems analyst' without 'anal!'

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"Well it was 1980 more kids smoked back then.. And the film is rated R."

Yes, Marlboro was the cigarette of choice back then! I was 12 when this movie was released and all us kids smoked Marlboros. A lot of kids smoked back then.

We could walk into any gas station, grocery store, party store ect. and buy them too. If anybody questioned us, we'd just say that we were buying them for our parents.

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Well, I never smoked Marlboro or any other brand of cigarette. Not even those little funny looking ones (if you know what I mean). Oh sure, I had candy cigarettes (chocolate) and bubble gum cigars but I suppose those don't count.

Every generation has teenagers who smoke for one reason or another, all of which are stupid excuses.

Today, this movie probably would've been rated PG-13.

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Yeah, and don't forget the CIGARETTE MACHINES they had back then...heck, just go to a local IHOP and stock up.

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Oh give it a rest creepyoldguy. Of all the shallow things to mention. The first Superman movie had Marlboro ads all over and it was either G or PG barely. I am so sick and tired of this facist crap. It would take a low double digit I.Q. to find out that all this secondhand smoke garbage is just that, and that the 'risks' of actively smoking have been grossly exagerated.

"And what's more your honor, these men were SMOKING!" (If Ghostbusters were released now)

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Are you serious? Smoking is unhealthy, and second hand smoke is unhealthy as well. I don't care whether it's depicted on film, myself, as I am capable of making my own decisions in life, but I wouldn't be so stupid as to even suggest that the facts are not facts.
PS: Since I have a high 3 digit IQ, and I understand the facts about smoking, maybe that "low double digit I.Q." is the problem? Or, perhaps, you live in an alternate universe where unhealthy behaviors are somehow innocuous? There's nothing wrong with choosing to smoke, but blatantly denying the consequences of your actions, that's surely the true sign of those pesky low double digits.

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I've watched this movie 10 times and have yet to feel the urge to smoke... Of course smoking is bad... Bad for the smoker and everyone that may be around... Those are facts... Knowledge is power... !

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A high 3 digit IQ - like 875?



"Two little mice fell in a bucket of cream..."

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It would take a low double digit I.Q. to believe that all this secondhand smoke garbage is just that, and that the 'risks' of actively smoking have been grossly exagerated.


Corrected, to give the impression of an actual intelligent poster(or in other words, just for fun).

Ah so let's see, few posts in your count and half involved with fanatical championing of the tobacco cause? Yeah, we know how seriously to take you and anything you say. What's with you idiots who whine incessantly about this kind of thing anyway? Of all the things to take up as a cause. The potheads whine incessantly about marijuana laws, annoying of course, but in this case they have an actual complaint. Tobacco users on the other hand? WTF? You're ALLOWED to purchase tobacco you know. YOU ARE ALLOWED TO SMOKE, and by all means please, smoke your days away, in fact as much as humanly possible. It's good if you believe that it's a relatively harmless habit...good for people who've had to deal with you that is. However, it really is quite ridiculous when people are so obsessed with finding reasons to "stick it to the man", that they have to complain, protest, cry "government oppression" over simple WARNINGS of the dangers certain activities are documented to have.

F-cking kids man, you just want the impossible(impossibly unlimited freedom).

Oh, and what's with the claims above about more kids smoking back in 1980s, while we're at it?

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I don't know what the actual numbers are on kids smking back then (actually I thought this movie was from '78 or '79 not '80, but that's beside the point), but I know it would be quite easy for that to be the case as it wasn't hard to get them...I was born in '79 and remember going into convenience or drug stores when I was young (maybe 6 or 7ish) to purchase my dad's smokes while he waited in the car, and never had a problem and I remember cigarette machines in some smaller hotels as late as 1991 because I remember going downstairs to get smokes for my dad without anyone even questioning the kid who knew what she was going to the cig machine for. lol so I can see where it would have been really easy for kids to smoke back then, and I know that I've seen other things from late 70's early 80's the depicted kids smoking

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Kids still smoke, unfortunately.

I quit years ago, but Marlboro had been my brand!





God save Donald Duck, vaudeville and variety

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oh gawd yes I did.

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No I didn't notice any Marlboro suggestions. Maybe it was a popular brand back then, like someone already mentioned. Both of my parents smoked Marlboros of different varieties, FWIW. I just took it as as a young girl trying to advertise her rebellion through smoking- you see that in a lot of teen movies back in that era, including Grease and just about every film showcased in the Drive-In Cult Classics DVD set!

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From the "trivia" section:

Kristy McNichol took up smoking as part of the preparation for the role, but couldn't quit the habit.

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I did not know that.

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