Interview: From Middle-Earth to Midtown Manhattan
Here's RA speaking in an interview with Broadway World. One person at least is already attacking him on Twitter because he's 'treating fans as commodities'. I didn't read it that way but as his enthusiasm for getting people into the theatre, no matter what their reason for coming.
I am also interested in his remark that American audiences talk to each other during a performance, obviously commenting on the play - and that this intrigues him. You would think that the chatter would put actors off their stroke.
http://www.broadwayworld.com/article/BWW-Interview-From-Middle-Earth-to-Midtown-Manhattan--Richard-Armitage-Takes-On-Off-Broadway-in-LOVE-LOVE-LOVE-20161125#