'Open Hearts' look like a big letter 'Z'
When I first saw the commercial I thought it looked like the symbol for "Zales Jewelers" (a competitor). Like something "Zales" would give out as a free gift to their top sales person. And probably that person would only wear it at company functions. Begrudgingly. After they had been drinking for a while.
It's just plain gawdy, tacky and UGLY!