1. he got older in his 50s/60s
2. The movie landscape changed from headlining A list movie star vehicles to mainly scifi/fantasy based IP (Star Wars, Marvel/DC etc) yes they'd always been those mega franchise movies since pretty much 1977 but they sat alongside the big star vehicles of Clint, Arnie, Sly, Mel, Bruce, Ford, Cruise, Costner, Cage and Travolta etc (especially in the 90s).. now the movie star vehicles are pretty much obsolete unless its part of a big IP franchise (Terminator, Rambo, Die Hard etc - and even those have become subject to diminishing returns).. so unless the big name ex A listers happened to headline one of those big franchises so they can come back in a legacy/support role (Ford/SW, Sly/Creed) or even main (Indy/Rambo..Cruise in MI & TopGun) they now have to do the straight to DVD/streaming stuff that the likes of B listers like Dolph, Van Damme, Seagal etc had already been doing prior to the IP dominance age.. or TV/stream stuff ..
Travolta may have had huge iconic hits as big as in any mega franchise but nothing that really lends itself to a 'legacy sequel' that he can comeback with in this era (similar to likes of Costner - no sequels ever likely to Untouchables, Dances with Wolves, Waterworld, Robin Hood , or Mel who would've been in MadMax4 & Lethal5 had he not been blacklisted) - SNF? Already had a duff sequel and one cant really picture a late 60s version of that character now, Grease? the same.. Look Whos Talking? again already had silly sequels (and isn't thought of as much of a classic now), I guess they could do a Face/Off 2 with Cage even but at this point it'd probably be a stdvd thing. unless Tarantino decides to dust off The Vega Brothers (with Irishman CG deaging) or Stallone casts him as the villain in Expendables 4 JT may not even be in another theatrical released movie (and the whole business is uncertain now anyway) so ultimately hes pretty much back to where he was pre Pulp Fiction (or even worse as the films aren't even theatrical now and back then at least he had Look Whos Talking)
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