Are Internet Streaming Platforms going to change movies and TV shows?
With the advent of the likes of Amazon Prime, CBS All Access, Netflix and the countless other international streaming platforms the true nature of movie and television viewing is changing. Hulu allows me to watch quality shows from all over the world and I like the freedom to binge watch entire seasons. Many shows are adopting serialized seasons instead of the weekly episodic format used before. How else are these platforms changing how or what movies and tv shows we see? The previous model was that the advertisers determined which shows got cancelled based on viewership or subscriptions in the case of HBO, Cinemax etc. However, if the viewership is now measured in terms of total subscribers to what is ultimately an international platform, surely that will mean a different calculation. With 1.4 billion Chinese and 1.3 billion Indians and many, many others how will this affect the movie and tv shows that ultimately get made? I believe China has a 300 million middle class population. If 2% of them become subscribers, that would mean 6 million subscriptions.
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