Friday AM: Warner Bros is hoping the first Latino superhero movie, Blue Beetle, will stoke its core moviegoers; that DC title seeing $3.3M last night in previews that began at 2PM from 3,400 locations,
Blue Beetle is expected to take the weekend with $28M-$32M, the hope being that Latino and Hispanic moviegoers fuel it with walk-up business. The Angel Manuel Soto directed movie is expected to take No. 1 away from Warner Bros.’ Barbie in her fifth weekend, that Mattel doll expected to stay beautiful with $22M-$24M.
Friday Midday: Early numbers show Warner Bros/DC’s Blue Beetle with $9.8M today and a $25M opening at 3,871. This is higher than what others are showing given the expectation that Latino and Hispanic audiences will show up tonight and during matinees. Remember that Blue Beetle has all the PLFs, Imax and premium upcharges working in its favor.
Warners can boast second place in the fifth weekend of Barbie at 4,003 theaters with a $6M Friday, -40% from a week ago, and a $20M-$21M 3-day, -39%. On the high end, Barbie gets to $566.7M by EOD Sunday.
Apparently not wet enough when you compare it to how high BATMAN opened with Robert Pattinson?? I feel like the general audience simply doesn't care for DC movies as much as they did MARVEL?? The FLASH was a colossal Bomb, and you know WB has to be nervous about Aquaman 2?? I'm also leaning toward the idea that the general moviegoer is tired of comicbook movies after INFINTIY WAR & END GAME?? I mean that was 10 Years invested in one MARVEL movie after another with IRONMAN 2008 to get to the final movies and that's not something we'll ever see again, not even with DC.. I also think JUSTICE LEAGUE Bombed because in the eyes of the average moviegoer, it was an AVENGERS wannabe, even if it came 1st in the comics??