‘Knives Out’ Looks To Carve Out $22M-$25M Over 5-Day Thanksgiving Stretch

https://deadline.com/2019/11/knives-out-queen-slim-thanksgiving-box-office-opening-1202780082/

Lionsgate/Media Rights Capital’s Knives Out arrived on tracking this morning with estimates ranging from $22M-$25M over the Wednesday through Sunday Thanksgiving period.

While that number isn’t anything to jump up and down about for a Thanksgiving release, there’s a lot of goodwill here in the Rian Johnson whodunit’s favor, notably its 98% certified fresh score on Rotten Tomatoes from 103 reviews. Also working on the pic’s side is Johnson himself, and in this era, great auteurs are stronger than stars in driving ticket sales. In a November marketplace where Disney’s Frozen 2 stands to debut to $100M-$120M+, Lionsgate knows how to zag while others zig, and Knives Out is that type of counterprogramming, however, its prime audience is older and younger males. Total awareness among males is 54% with younger males at 48%.