Bombing
opened Friday to an estimated $1.7M from 3,145 locations
https://twitter.com/MovieNumbers/status/1479834909036322818
https://deadline.com/2022/01/weekend-box-office-spider-man-no-way-home-the-355-1234906089/
The Simon Kinberg-directed-produced and co-written all femme action movie The 355 seemed like a perfect title for Universa,l to acquire domestic on at $20M, the movie fitting in its theatrical slate which is about diversity and representation. However critics and moviegoers have detected a by-the-numbers action film, and that bad word of mouth is deep-sixing The 355 with a $4.3M result in 3rd place.
The star-packed female spy action pic The 355 is flailing in its box office debut, grossing $1.7 million from 3,145 theaters on Friday for a projected opening in the $4 million range.share
The movie’s poor showing comes as a surge in COVID-19 cases due to the highly infectious omicron variant further spooks older female moviegoers, the target demo for The 355. Simon Kinberg directs the film, which stars Jessica Chastain, Penélope Cruz, Fan Bingbing, Diane Kruger and Lupita Nyong’o.
Poor reviews also aren’t helping. Audiences liked it more, giving the movie a B+ CinemaScore.
The 355, a passion project for Chastain, is from Universal and FilmNation and is the first Hollywood studio release of 2022.
Friday’s audience was led by females (52 percent), with 80 percent of ticket buyers over the age of 35, including 38 percent over 45, according to PostTrak.
The 355 is tipped to come in third for the weekend behind holdovers Spider-Man: No Way Home and Sing 2.
No Way Home, staying atop the chart, earned roughly $8 million on Friday from 4,012 theaters for a projected weekend of $30 million. By Sunday, the Sony and Marvel pic’s domestic total should be close to $670 million — one of the best numbers of all time — thanks to male moviegoers ages 18-34.
Universal and Illuminations’ Sing 2 is holding at No. 2 with a projected weekend of $10.3 million from 3,713 locations. Sometime over the weekend, it will become the first family animated film of the pandemic era to cross $100 million domestically.
"The 355, a passion project for Chastain, is from Universal and FilmNation and is the first Hollywood studio release of 2022."
Jessica, you worked with Kinberg on Dark Phoenix and you must had known the writer also did Catwoman. She has a producer credit on this. She should had known better.