It's a legal thing and a money-saving thing.
"Hudson University" and other fictitious names, such as Morley Cigarettes and Oceanic airlines than has been used by multiple TV shows and films, has already been legally vetted by intellectual property lawyers and entertainment lawyers....
...and since they have already been vetted, there is no need for the production company to hire a bunch more lawyers to vet a new made-up fictitious name (to verify that the thought-to-be-fictitious name really is fictitious, or isn't too similar to a real place or brand).
That's why Oceanic Airlines has been used in several TV shows and films, and why Morley cigarettes shows up in more than a few TV shows and films.
Similarly, Hollywood and the telephone companies have worked together to set aside 100 phone numbers (555-0100 through 555-0199) for use in TV and films, so the TV show or movie does not get sued over advertising a real person's number to the world through mass media.
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