I think it's just the style and look of the show. It reminds me of Jennifer Jason Leigh in The Hudsucker Proxy, which I found very irritating, but years later I realised it was just the style the director was going for. It goes along with the bubble gum colors of her dresses and the perky makeup. The character herself is very focused on her looks, at least in the episodes I've seen so far (eg wearing complete makeup to bed and then taking it off after her husband has gone to sleep, and putting it back on before he wakes up) so I think it fits the character and the style of the show. Looked at from one viewpoint, she is a fast-talking and witty person, but from another viewpoint, she is someone very brittle and concerned with how she appears, and she wants to believe that she is very witty because she needs to believe that in order to make her new life work. I think all the elements of the show's style work together to give the story an upbeat and humorous feel, which contrasts with the reality that we know when this kind of thing happened to actual women (being left by a husband) in the 1950s, it was something they probably couldn't recover from, financially or personally.
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