Hollywood's Profit Philosophy

When I see these 'woke' movies made instead of 'financially viable hit material' movies, I have to stop and wonder.

Why is it that hollywood has made so many remakes/reboots/etc. and used the old movie and franchise names to make new movies?

The old thinking was that back in the eighties and not much later anymore, there were plenty of good ideas, and moviemakers took risks, made creative ideas a reality, and visionaires were at the helm. Then the corporate suits saw what a big business movies are, and took over, and started making 'safe bets', where nothing too 'strange' (unless it's a doctor, I guess) or original is allowed to be made.

Thus began the era of boring remixes, reboots, remakes, re-this and re-that, and almost no original ideas got through anymore.

So because of MONEY and PROFIT, these corporate fatcats that now controlled the show, would never allow an unknown director make an untested, original, innovative, creative and interesting idea to be made into a movie starring unknowin actors.

Everything seems perfectly logical and although very, VERY sad and 'bankrupt in ideas', at least understandable from a purely mechanical business-profit-money-sort of angle.

Then suddenly they start making 'woke' movies, although not even ONE of those has made any money! (Except Wonder Woman, perhaps, but it wasn't maybe 'as woke' as the later atrocities)

This is blamed on men, sexism, 'trolls', and so forth - but when you contrast this 'sure, let's make woke movies ALTHOUGH they don't make any money'-attitude to the old thinking of corporate greed, "we ABSOLUTELY won't take a risk in making a movie that _MIGHT_ not make us huge profits", you have to really stop and wonder.

Something changed. Now it's no longer about money and profit, greed and 'safe bets' for some reason (what reason?).

The frustrating part is that this 'profit philosophy' changed into 'woke philosophy' without going through 'idea-rich philosophy' even for a second.

If the fatcats now have enough money to take risks with movies, directors, ideas, and such - why the !@%*$%* do they go towards 'woke' instead of 'imaginative'?

If they're going to bend over and take huge losses for 'wokeness', why can't they do the same for 'interesting story' or 'unknown director with a vision'?

If they can give 'wokeness' a chance (although it's pretty much guaranteed to be a loss), why can't they afford to give 'completely unique ideas' a chance, too?

This is what I can't understand. If they're about profit, they make crappy remakes and reboots that are guaranteed to rake in 'box office profit'.

If they're not about profit, they should be able to sometimes, AT LEAST SOMETIMES, allow innovative, new, unknown directors with really cool stories and scripts a chance.

It's like they try to be about profit and wokeness without ever considering how much the whole industry would benefit from new thoughts, new ideas, new stories, new directors, new actors and new ways of telling a story.

Why don't we ever explore 'utopias' in movies, just for one example? We never see a 'perfectly good world that's better than this world in all possible ways and levels, and shown in a way that provokes a lot of thought'?

No, it's either a reboot, a 'woke movie', or a 'woke reboot'.

I guess that's why these 'woke' movies are always also reboots; they simply don't trust the movie to make any money if there's not at least something ELSE to draw audiences in. They wouldn't make a 'woke' movie about just some three female agents - it HAS to have some 'nostalgic name' attached to it, so it becomes 'Charlie's Angels' - despite having almost nothing to do with the original TV show or even the earlier movies.

It's very frustrating to watch the people with moneybags only giving 'sure things' lots of money, and then SUDDENLY switch to give an abundance of money to 'wokeness' without ever stopping to at least give a moderate amount of money to something new, fresh and exciting.

I can't understand what hollywood's profit philosophy is, when it absolutely CAN'T afford something unique and out-of-the-box storywise, but it CAN afford to squander hundreds of millions to 'wokeness' without getting a cent back.