Early Season 2: problem with the premise
Morality is relative. No one is inherently unselfish, as we all fear death, it's biological.
I feel good and bad is relative to the self, perhaps the ego's, notion of good and bad.
This is why I don't get heaven or hell. Or the notion of it. It would really only apply if there is a 'great spirit' and all and writing the rules.
So who is that then?
Otherwise good and bad would depend on what your subconscious or true heart believes.
Thinking about this stuff is tricky.