Why do they bother to try to keep Star Trek going.
The "establishment" never liked Star Trek, it was only popular with
the people because of the future it portrayed, which was politically
subversive.
After the initial show was cancelled brutally, they realized and tried
to make money off the dead and rotting corpse of the show. They
made some garbage movies which missed the point, and then
series of boring nonsense after series, with barely a decent episode
in any of them.
And the horrible pandering to the American audience by making
Kirk a punk juvenile delinquent kid who knows better than everyone
else. I was a big fan or the original series but this new stuff just
gets farther and farther away from mattering or having any real
connection to what Star Trek was meant to be.