Why are they releasing this the same weekend as Rogue One?
The only thing I can think is that it's that bad they want to sweep it under the carpet and hope not too many people notice. They can't possibly hope to compete with Rogue One, even with Will Smith.
And the title is terrible. Collateral Beauty is like Collateral Damage meets Fatal Beauty. I often criticise indie film-makers I know for picking awful uninteresting titles, but this takes the biscuit.
"I don't reckon I got no reason to kill nobody."