The way audiences have supported scary movies/thrillers recently I thought this would at least have an average box office performance. What happened?
shareReleasing it on a notoriously slow weekend and the trailers just didn't make it look that intriguing. Still surprised it flopped as hard as it did. I watched it the other night and it wasn't terrible, just very forgettable.
shareThe marketing for the movie was non existent and they didn't know if it was a horror or scifi.
share1. Released in September, which is one of the slowest months of the year. I worked at a movie theatre for a bit, one year there was a weekend with zero new releases playing, that was interesting. Morgan was released in a slow month, when everyone is going back to school. I think the executives didn't have a lot of faith in the project.
2. It was marketed as a horror film, it was more of a sci-fi thriller. Really nice looking cast, but the movie was not very scary, it was more like Hanna or a Bourne movie with sci-fi elements. Also the marketing budget wasn't too big, it was a smaller Sept released film so they didn't want to pour too much money into it.
3. Reviews were not kind, 40% on Rottentomatoes with that cast is kind of lame, also I felt the movie is very generic. It has the potential for so much depth, like a modern day Frankenstein but it quickly threw everything out for genre thrills. It turned into a slasher, then a Bourne film, and it fizzled out with a plot twist that doesn't save the movie. If the movie isn't scary, doesn't have sci-fi depth, its just a forgettable film you can skip and zero word of mouth means no profit.
Yeah i just read about it in some magazine.
shareThis failed, because it sucked. It had a talented cast and an interesting premise and it was executed very poorly. Also the only reason the director got the job and probably the cast was because his dad is Ridley Scott.
I don't remember even remotely hearing of this movie, so i guess not advertised/promoted at all? That being said it felt like something that would be straight-to-Netflix. Also, I expected Morgan to do something bigger, like go to a neighboring town and start offing random people. The film felt like it was missing about 20 minutes of exposition. The plot was underdeveloped and you could see that Morgan was probably going to turn bad from a mile away.
shareProbably because it was really not that different from Ex Machina and The Machine.
shareI expect advertising.
Personally I think this is way better than ex machina.