Saw it today.

He turned into a sleaze ball when he realized what the money would become. Prior to that he was just a sales sleaze.

Scarecrow, scarecrow, the kings men fear my name!

As the main character, he was portrayed as both the hero *and* the villain of the story!

I don't know, I take a 50/50 view of Ray Kroc's vision and approach. In the McDonald's brothers, you had two guys who came up with a great idea. They were idea guys. In Kroc, you had a guy who could see the bigger potential of their idea. The brothers refused to see what McDonald's could be and gave up after one try to go nationwide. Kroc was able to take their idea and make it a national brand, even when the McDonald brothers refused to adjust to the times and advancement in food tech (such as the milkshake packets that could make great-tasting shakes, without the expense of refrigerating ice cream). Kroc was an implementation guy and had the drive. The McDonald brothers just wanted to make hamburgers.
I think that it's a tale that's been repeated throughout history. A lot of Thomas Edison's patents were on instruments created by other people, like Nikola Tesla. Edison saw the bigger potential of business, whereas Tesla just wanted to make advancements for mankind. If you take a moralistic view, the McDonald brothers and Tesla are certainly in the right but the people who made fast food and modern electric products accessible to the masses were the Krocs and Edisons of the world. Ethically were they bastards? Of course, yet that doesn't detract from what they accomplished when the originators of ideas failed to put them forth. The idea men create; the implementation men change history.

I am from Southern California, so today went to the only remaining pre-Ray Kroc McDonald's,on Florence and Lakewood in Downey. it's the oldest remaining.