Well it wasn't for sure Infinity War would end with the snap - lots of folks thought so but no one confirmed it beforehand (other than Ruffalo's hilarious leak that freaked out Cheadle on camera).
So it would be a spoiler for sure.
More importantly, though, keeping it like it is increases the impact (and therefore marketability) of Infinity War. After two hours not thinking about it, we're reminded of it and all its wide-reaching implications.
Too bad the Marvel TV guy doesn't get along with Disney's heads - from what I've read, that's what's keeping Agents of SHIELD and Netflix's Defenders from coordinating properly with Feige at the MCU. One can only imagine what the market-impact would be if the Snap had affected those shows as well.
Then again, I'm just spit-balling. I have no idea whether SHIELD's crossover with Winter Soldier did any measurable good for either show.
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