I think Paramount could give green light to a sequel if they attributes the box office results to poor marketing
Except the movie had pretty damned good marketing. A superbowl spot, trailers released in a timely fashion. The only difference between Out of the Shadows and the previous movie was that according to Deadline the marketing skewered somewhat younger.
or wrong release date.
Except it wasn't the wrong release date. People said that the period was too busy but these days blockbusters are spread out throughout the year as evidenced by the success of TMNT 2014 and Guardians of the Galaxy in August. There's really no point this year it wouldn't have had comparable competition.
It was up against X-Men: Apocalypse which had lackluster results and had a whole two weeks it could have dominated before Finding Dory came out. Even then good word of mouth could have given it legs to still hang in there with good numbers just like the previous movie did with Guardians a few years earlier.
If there are executives who still think that the franchise can make a profit
This movie didn't make a profit and there's already articles out there with people working for Paramount blaming Out of the Shadows for their financial woes. Now putting their problems on one movie is unfair but if they are scapegoating TMNT then what's the likelihood that they will be fine with doing another anytime soon.
it wasn't the kind of flop such movies like John Carter and Fantastic Four were.
I'd argue in many ways it was worse than either. By the time John Carter and F4 were released the studio knew they had turkeys on their hands. There was so much bad press throughout production for the latter Fox must have been well prepped for it.
Out of the Shadows was different is that the previous movie
seemed to beat the backlash and was viewed as an unexpected hit. The sequel was long thought to out perform it especially as it seemed to do everything "right" in the sense of pandering to the lowest common denominator ie: Bringing in the Fred Wolf characters, overly goofy tone, Michael Bay-hem. It must have been puzzling that the initial projections had it opening lower and then shocking to see those numbers drop like a stone.
reply
share
retro4
8 years ago
Except it wasn't the wrong release date.
Actually, it kinda of was the wrong release date and the rest of your comment pretty much confirms it.
It was up against X-Men: Apocalypse which had lackluster results and had a whole two weeks it could have dominated before Finding Dory came out. Even then good word of mouth could have given it legs to still hang in there with good numbers just like the previous movie did with Guardians a few years earlier.
Oh please, Out Of The Shadows couldn't stand a chance against X-men or Finding Dory regardless on the film's reception.
reply
share