The Disney Star Wars Model : You don't have to like it, you just have to pay to see it.
It doesn't matter that the movies have now sunk below the level of gutter trash and that all discerning movie goers would pay more money to get out of that theatre than they would ever dream of paying to get in there in the first place.
It says it all when the lead actor needed to be given emergency acting lessons before he can be allowed in front of the cameras....