'Solo: A Star Wars Story' Likely to Drop First Ad During Super Bowl
Only $5M for 30s spot. Look for a longer one on youtube. Super Bowl is Sunday, clueless geeks!
https://www.hollywoodreporter.com/heat-vision/solo-a-star-wars-story-kickoff-marketing-super-bowl-1080683
Most Super Bowl movie spots are 30 seconds to 45 seconds, or 60 seconds. One exception will be Jurassic World: Fallen Kingdom, which insiders say runs 90 seconds. Streaming services Amazon Studios and Netflix are also expected to have a Super Bowl presence. Amazon will advertise its upcoming series Jack Ryan, while Netflix is rumored to be mulling an ad for Cloverfield sequel God's Particle, which it is taking over from Paramount.
Solo: A Star Wars Story isn't the only movie Disney will be plugging. The studio is expected to advertise two other titles; likely contenders are Black Panther (Feb. 16), Avengers: Infinity War (May 4) — both from Marvel Studios — or a Wrinkle in Time (March 9).