MovieChat Forums > Solo: A Star Wars Story (2018) Discussion > If aired during super bowl...trailer wil...

If aired during super bowl...trailer will cost Lucasfilm an estimated $20 million!!!

posted 7 years ago by [deleted]
10 replies | jump to latest

What the fuck are they thinking?

[–] TexasJack (12516) 7 years ago

They are working with a $100 M - $200 M marketing budget. It's worth it if you have an absolutely killer two-minute trailer to show off. It looks like they may be doing a much shorter spot.

[–] [deleted] 7 years ago

[deleted]

[–] [deleted] 7 years ago

I get that... Just a bad move at this point. All that are interested will seek out trailer...hell, most have been chomping at the bit for a month waiting...you already have what amounts to a captive audience...put it up on YouTube today...save 15-20 mil and rest assured that the same number of people will veiw it. Not to mention the hardcore fans are probably not that interested in the Super Bowl...and the opposite applies as well.

[–] [deleted] 7 years ago

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[–] Volley (3433) 7 years ago

I'm still going to see it. Does anyone know a Star Wars fan that's actively stating right now that they are never going to see it?

[–] [deleted] 7 years ago

[deleted]

[–] Volley (3433) 7 years ago

If the trailer turns out to be good in your eyes, would you reconsider?

[–] [deleted] 7 years ago

[deleted]

[–] [deleted] 7 years ago

No...will see it and I encourage all to see it...pay to see it? Now that is an ENTIRELY different conversation 😉

[–] Volley (3433) 7 years ago

Hahaha, I hear ya. After TLJ, not paying to see Star Wars sounds like a grand plan.