I've considered the question and concluded that yes, even if the Star Wars "fanboys" hate hate HATE the Disney films, they'll still pay for tickets, will pay for first-weekend tickets, and will do so even if they know they will hate the film or are determined to do so. There are two reasons for this: 1) They won't want to be left out of the internet discussions of the new film, and 2) some of them actively enjoy having something to hate, and will pay real money to hate-watch Disney Star Wars films.
If I'm right, and I usually am, then Disney's strategy of concentrating on getting other demographics hooked on the franchise is fucking brilliant. Because yes, getting people hate-watching things is big business these days, most of reality TV is designed to attract Haters as viewers! So if Disney can attract both fans and haters, damn, that's a lot of money in their pockets.
reply
share