About releasing this in March...
That's not a traditional month to let fly what's presumed to be a huge fx-heavy movie, one probably rated PG-13 at most, with any intention of recouping huge budgets right away like they could with a Summer release date. I'm hoping, praying actually, that within 4 months from now, consumers will have the option of watching this and other event films On Demand, at home. Theaters will still make money on movies as long as they start to cater more to customer comfort than concession prices, but personally I'd rather pay 20 bucks to watch this in my own home a couple of times in a row on opening weekend on the 60" Samsung and minus the cellphone a-holes in a theater.
"Can I use her underwear to make soup?"