Wasn't that part of the viral marketing campaign for the movie as well? I seem to remember reading something about it before the movie came out..
shareThat is a real website. Is that what you're asking? It wasn't something they made up for the movie.
shareStupid idea of Blair or stupid to put it in the movie? IIRC she couldn't call 911 because Laura was controlling the phone line. She was desperate, and yes, the results she got was a bit of levity.
"Worthington, we're being attacked by giant bats!"