I bet it has average opening weekend, but it blows people's minds, and word of mouth keeps it in theaters for a month and it hits a billion.
I agree with you here, I'm not quite sure about the billion (although I'd love that to happen, it would be a shame for the Thor franchise to be the only one not to have one entry crack a billion) but I'm with you on everything else.
I genuinely think that, if Waititi achieves what I think he's aiming for here, this movie has the potential to be huge and the most wonderfully unique Marvel event film to date. Every new thing I learn about Ragnarok convinces me of that even more. The insane cast, the wonderfully left-field (but inspired) choices of director and composer, the strong hints of an 80's videogame/Heavy Metal (the 80's movie) retro vibe, the inclusion of epic set-pieces and storyline elements like Planet Hulk and (possibly) Contest of Champions, Feige's comments about the importance of the film in the MCU and the change of tone between TDW to Ragnarok being comparable to CA: TFA to CA: TWS... I could go on.
I also think that the people at Marvel Studios are very smart and they recognise that the Thor franchise is lagging behind the Iron Man and Captain America franchises financially and critically, and I think they're really working overtime behind the scenes to fix that and give Thor the big, epic event movie he really deserves. I think we'll see that when it comes time to start really building serious hype for Ragnarok. I'm really encouraged by the hype I'm seeing already actually even though we're still way over a year to the film's release. As an example, just compare the amount of posts on this board compared to the Guardians 2 board, even though Guardians 2 is due out months before Ragnarok and Guardians was the huge breakout success for Marvel in 2014 and was much better received than Thor: TDW.
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Thor: Ragnarok has the potential to hit 1 billion... No question about it. I'm not saying it'll be easy... But, it's definitely within their reach... Marvel just needs to stretch out, and grab it.
I personally believe, it'll hit just over 1 billion dollars, on a budget of 250 - 300.
I believe JL, good or bad, will hit a billion. With Ragnarok it's possible, but with JL, it's a far gone conclusion. Now, if Ragnarok can be acclaimed, word of mouth and Marvel fans will push the numbers nicely... However, what will push them to the home stretch, is the curiosity of; Is Ragnarok better than JL or not. Without critical acclaim, word of mouth dwindles, and the hype around JL's first outing, will overpower, good, or bad.
I'm actually questioning if JL will make a billion. I'm not saying it won't or that its not possible, but it won't be the first time we see Batman, Superman, and Wonder Woman on screen together. That happened in BvS and that didn't make a billion. It was supposed to be the event movie of the year, featuring the trinity for the first time ever should've easily made a billion.
Hopefully Ragnarok making a billion within its first two weeks won't be too far out of its reach.
WHOA... Don't get me wrong, Ragnarok hitting a billion in 2 weeks would be AMAZING... And that would shatter so many records... From The Avengers, to Furious 8, to Star Wars... And I'd love it... But maaan... Very unlikely, hahaha...
The Reason I believe, and really know, that JL will hit a billion is because, BvS made $880 million... All it needed is an extra $120 million. Affleck's Batman was a hit and so, people will want to see him again. Superman, is a DC gem, a box office draw card. The atmosphere around JL will be a buzz. The anticipation around Flash is a stand alone piece of excitement and Aquaman... There is some curiosity there as to what Snyder will do with him.
Then, if JL's critical rating is high, it's done deal. If it's low, it'll create that "You have to see it for yourself" thing, all over again... With all of that, at the very least, JL will make as much as BvS, and then from there... It just needs $120 million more. Also, DC fans won't just sit back, and watch JL make less than a billion, when Marvel made $1.5 billion, with their Avengers debut.
Don't get me wrong, Ragnarok hitting a billion in 2 weeks would be AMAZING... And that would shatter so many records... From The Avengers, to Furious 8, to Star Wars... And I'd love it... But maaan... Very unlikely, hahaha...
That would definitely be amazing but I say that because I feel like that would be its only way of making a billion, with JL releasing two weeks after. Do you think it could still get to a billion with JL simultaneously being in theaters? I believe it could make a billion but I feel like JL would stand in the way of that.
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If Ragnarok can hit a $185 million O/W domestic, and a $250 million O/W WW... thus a $435 million O/W overall, which is very achieveable... Drop maybe 45% 2nd week (assuming critical acclaim), to $240 million... That'll be $680 in 2 weeks... From there... If it stays in theatres til' after Christmas... It can slowly rack up $320 million in 6 weeks during JL and Rogue One... Which is just doing half, in 3x the period. This for me, seems very possible.
Also, it has a lot to do with how well received GotG Vol. 2 and Homecoming, Wonder Woman are.
I also think, like DCEU, Star Wars: TFA actually suffered a major backlash from fans, so, that may deter it enough, for Ragnarok and JL to gain a little ground.
JL will probably hit an opening just as big, or bigger than BvS and Ragnarok(assumed numbers)... From there, the 4 weeks between it's release and Rogue One's release, it'll probably be trekking higher than Ragnarok... So, a week before Rogue One: After 5 weeks, Ragnarok (with good reviews) may be on $880 million ($200 million more). JL (even with bad reviews), 3 weeks will be on $900 - $950 million.
So JL, will hit the billion 1st, then Ragnarok will soon follow - again, assuming critical acclaim. If JL is well received... It could do $500+ million O/W... Then, Ragnarok could be in trouble.