The Depths of BvS's failures finally revealed in a Number!
http://deadline.com/2017/03/batman-v-superman-box-office-profit-2016-1202049201/
lol when all said and done BvS made WB 105 Million dollars.
WB watches The Avengers make 1.5 Billion....Immediately does a 180 and decides they want A DC Cinematic Universe(after years of saying they Didn't), Decide to Green light BvS, makes sure Snyder puts all the J.L characters in The Movie, even Forces the God Awful "Dawn of JUSTICE" in the title to sell the movie as a J.L movie, decides to green light a 250 Million dollar budget that they knew would be upwards of 350-400 Million after Promoting....and Yep they clearly did all this with the intentions of making UMMmmmmM 100 Million dollars.
You dont spend the kinda of money WB spent on BvS with the hopes of making a small profit.
When you spend Upwards of 400 Million dollars of a film, its because you have an absolute certainty that Film is going to be a 1 Billion + blockbuster that going to make HUNDREDS of Millions of dollars in PROFITS.
lol everyone knew BvS didn't live up to expectations, everyone has known WB didn't make near the Profit they wanted or should have, this is nothing new...But what is new, is we now have a Number on it.
and Its an awful number...
WB basically invested 400 Million dollars to make ONLY 100 million...and when you consider the damage The Movie has done to the DCEU brand and The characters, lol that 100 million in profit simply isn't worth the risk.
The Batman character is now no longer a billion dollar character, Lex Luthor is completely ruined and will have to be recast if they want to go forward with him, Superman got brutally beat down by Batman for 6 mins and lost Cleanly lost to Batman, Cavill was once again wooden ....
and Most horrifically. Hype, excitement and Word of Mouth for Justice League was literally crippled by The Universal Hatred for BvS...You literally could not be going into a Justice League movie with less hype if you intentionally tried...like seriously If Marvel intentionally tried to sabotage WB and The movie J.L...They literally could not do a better job of killing all hype,anticipated and excitement as WB did With 2 Universally hated DCEU films in BvS and Suicide Squad...
lol thats what makes BvS such a colossal Failure...It didn't just badly under perform and not live up to expectations...
But it was so awful, It literally Crippled another movie in J.L...
BOTH BvS and Justice League had "Avengers 1.5 Billion dollar" Potential...but BvS's universal hatred and POISONOUS word of mouth With killed BOTH BvS and Justice League's Potential.
A 1.5 Billion dollar gross is now not even in the realm of possibility for J.L...at this point, a 1 Billion + gross would seem like a Win and huge Improvement and if you think about that, its crazy thats how low expectations are now...
The Avengers and its sequel BOTH made 1.4 Billion +...Its inexcusable for A J.L film With the 2 biggest heroes of all time to be making 400-600 Million dollars less...
somehow were actually at place now where people would be happy if Justice League makes 400 Million dollars less than An Avengers film.
thats the damage BvS has done, Its literally not even in people minds anymore that Justice League could perform like An Avengers film....expectations are so low, so damaged, most well expect J.L to make BvS type money and if J.L did somehow get close to 1 Billion it would seem like an improvement.
the facts are Justice League should be doing between 1.2-1.5 Billion...that is its box office Potential....
and BvS simply crippled it, now it wont get within 400 Million dollars of its potential or of an Avengers film.
BvS turned out to be a Disaster, spending 400 Million to make 100 Million is an absurd Investment and when you factor in the damage The Movie itself did to The DCEU brand,characters and Future Movies....100 Million in Profit simply is not worth the damage done and money spend.
PS I actually think J.L will make Less than BvS....
I think after BOth BvS and Suicide Squad, Word of Mouth is shot...Its going to take SEVERAL Good to great DCEU films to get audiences trust back...
If J.L is awful and get similar reviews to BvS(somewhere between 25-40% on RT)...I see J.L making 750-800 Million..which is a disaster
If J.L is decent and gets decent reviews(somewhere between 60-75% on RT)...I see J.L making 850-900 Million..which is still a disaster
If J.L is very good to Great and gets good reviews(somewhere between 80-90% on RT)...I see J.L making 900 M to 1 Billion..which is disappointing but an improvement
due to The Universal hatred and Poisonous Word of Mouth of BvS...Justice League literally have to be one of the greatest CBM's ever to make over 1 Billion and to live up to its potential.... Justice League would need to have The Dark Knight and The Avengers Type Word of Mouth to get people invested and get Audiences back after BvS..If Justice League somehow Impossibly was as great as those movies, Then IMO 1 Billion + is Possible