Better than a Petition: Why IMDb's Message Board Shut Down Is Misguided
Why IMDb's Message Board Shut Down Is Misguided
https://news.boxofficebuz.com/article/why-imdb-s-message-board-shut-down-is-misguided
Makes all the right points.
Skip making another useless online petition and contact Amazon’s CEO Jeff Bezos ([email protected]) and IMDb’s CEO Colin Needham (http://www.imdb.com/helpdesk/contact) yourself. Make it known how you feel and show them that there are more IMDB users that care about keeping boards alive than there are trolls. Even better, if you have experience with message board moderation and community management, offer your ideas on how the site can improve. https://news.boxofficebuz.com/article/why-imdb-s-message-board-shut-down-is-misguided
I'm going to suggest two things.
1. Volunteer Moderators (using NextDoor, the local neighborhoods site, as an example). If the moderator is abusing the established guidelines, they will weed themselves out based on members' complaints.
2. Unobtrusive Advertising. (Also see NextDoor's advertising). Ads are inserted as a message topic on the board and it's entirely the users' choice whether they're interested in clicking on the message or not. For example, security devices and home automation systems are popular ads on the Nextdoor site. Eg. for IMDB: A network could buy a message spot with a link to their latest show. If a user is interested in that show, they can click on the link. Very easy. Ads would be limited so as not to overpower the board, but if there's just one or two network ads on each of the thousands of boards that IMDB hosts, they'd be making easy money. Networks and studios would have a built-in demographic to which they can advertise their new shows and movies. How can IMDB pass up that opportunity?
"Man is born into trouble as sparks fly upward." –Lucifer (Vertigo)
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