MovieChat Forums > The Zero Theorem (2014) Discussion > Ouch - £51K Opening Weekend in the UK (R...

Ouch - £51K Opening Weekend in the UK (Ranked 21st by Gross)


http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-weekend-box-office-report-14-16-march-2014.xlsx

The figures are in - and opening weekend for The Zero Theorem in the UK seems pretty awful - about what I feared since seeing it opening weekend in a theatre with seven people (including myself)......

#21 The Zero Theorem UK/USA/Lux £50,860 Sony Pictures

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Apparently (according to Gilliam on his Facebook page) Sony are pulling it from cinemas because it's not making any money.

I wanted to go to see it again tomorrow, but apparently the final showing in my cinema was 8.20 tonight. Seems like they're more interested in putting on 10 showings of Need for Speed 3D and 300: Rise of an Empire 3D instead of a film like this, which really isn't surprising at all as they will bring in the masses, whereas this film has nearly empty screenings...

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Du bist was du isst

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Seems like they're more interested in putting on 10 showings of Need for Speed 3D and 300: Rise of an Empire 3D instead of a film like this, which really isn't surprising at all as they will bring in the masses, whereas this film has nearly empty screenings...

Well it's certainly true that The Zero Theorem isn't going to pull in the punters in the same way as either of the two other movies you mention, but I've just seen it and the screening was nearly full...

Speaking purely from personal experience, the problem seems to be not so much cinemas "pulling it", but rather them simply not showing it at all. There are two multiplexes near where I live, and neither has shown as much as one single screening of this film. In the end I had to go into London to see it...

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it's barely playing at a single cinema (just one i believe)

TBF, remember that The Zero Theorem is now into its 5th week since release in the UK. IIRC, the cinema you refer to is the Odeon on Panton Street, which specializes in foreign and more "art house" films at the end of their runs.

Having said that: you're right that promotion was poor, and it wasn't helped by coming out at a time when several "big" movies such as 300: Rise of an Empire were swamping the multiplexes...

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It was released on 136 screens in the UK. Not a massive amount, but certainly wider than most arthouse releases and enough to make a splash if people had wanted to see it. In the same week Under The Skin opened on just 47 screens and made 14 times as much as The Zero Theorem.

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Under The Skin had Scarlett Johanssen's full frontal nudity. The Zero Theorem had Christopher Walt's ass.

IMHO they don't bear comparison. The former was tedious and predictable, the latter imaginative, oblique and thought provoking.

Even art house films suffer from the lowest common denominator it would seem.

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Under The Skin had Scarlett Johanssen's full frontal nudity. The Zero Theorem had Christopher Walt's ass.

IMHO they don't bear comparison. The former was tedious and predictable, the latter imaginative, oblique and thought provoking.

Even art house films suffer from the lowest common denominator it would seem.

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