Yeah Harfang, that probably is what happened. The head of WWE's accounting (or whatever) said, "We gotta pick up the pace here people, or else look farward to exiting the building... and never being aloud back in!!" So they did a quick study and found that companies like Anchor Bay and EOne were making CRAZY cash with a simple buisness model.
...AB and EO would accept low budget submissions, especially if a) the movie's got lotsa people to shoot lotsa guns; b) the movie is a "psychological thriller", esp. with a last minute twist thrown in; c) the movie has some of the recent "cheap horror film elements", like poltergiests that you can't see; or THE DEVIL HIMSELF posessing a young person (usually female) - the young person just has to be limber, the lighting techs have got to know when to mess with the lights, the sound guy either messes with the yp's vocal qualities (or can get a few actors and dub in their voices in post-production; and **d) no main actors over 25 years old, and they have to look great in a bathing suit!**
...and the more it sticks to Rules a-d, the greater the chance someone will buy it from Best Buy for $6.99. Of course, they will sell 50,000 copies of the movie, and now AO/EO/or WWE just added $350,000 to their coffers. Of course, that's MINUS... a) the 3 cents to make a DVD, so that's a $1500 cost; b) plus they gotta sell and ship them to the stores... that won't be more than 50 cents a disc, or $5000; plus c) they had to buy the rights to the movie from the filmmakers, and if you've SEEN a WWE/Anchor Bay/EOne movie, you know they don't cost more than $5000 to make. So the distributor buys the movie from the filmmakers for $10,000, and the filmmakers are giddy as hell!
...and WWE/Anchor Bay/EOne have made $350,000-[$1500+$5000+$10,000] = $350,000 - $16,500 = $333,500!!! Everybody makes out like bandits!
A similar situation happened around here in Oil Country. An oil company started growing exponentially thanks to the "Oil Boom". Now, this company had to hire security guards to watch the equipment when no one's there. First they called up a 3rd party security company (which means if they were paying the guards minimum wage - $10/hr - then the 3rd party security company was making somewhere in the range of aprox. $27-$32/hr). So, one day this Oil Company said, "Jeez, we could hire some guards to be 'in house'; pay them $15/hr - which means we could be pickier about the guards we hire! - and save about $15 per hour PER GUARD!!"
Next thing you know, they have hired so many guards that when the Oil Boom starts going away, they realize that they have a defacto "3rd party Security Company" of their own! And, because they had very good guards (cuz they were able to personally pick and choose during the boom), they quickly got the best sites in town, including all of the municipal sites. Every successful company in the world started with very humble roots.
JMHO...
"I am insane... and you are my insanity" - James Cole, 12 Monkeys
-AK
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