Really effective
I love Caity Lotz from Mad Men, this movie has some great creepiness factor. I know when a horror movie is good because it reaches a point where I have to pause the movie and go find my cat and make him stay with me while I watch the rest of it.
The supernatural element is very good, but it's Caity's acting that carries the film.
Not sure about that ending, it was weak, they could have ended it with mom looking on or something and leave I a bit ethereal and supernatural, but the end they choose was goofy and contrived.
I would have rated this a 7 if they could have just ended it well, but that stupid ending really hurts the taste in your mouth at the end of the movie.
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