The curse was looking at the painting/movies of the evil,-- of course as I'm typing, I don't think the killer child ever saw the picture/movie of Mr Boogie, she did see the dead girl, but not the evil god (or whatever). I guess that's a plot hole.
There were a bunch of times throughout the movie that Ellison woke up in the middle of the night to find his room unlocked and the projector running. At any one of those times, the ghosts could have woken the daughter up and led her in there to watch one of the movies.
But even if she didn't watch any of the movies, that information was just part of a legend, and isn't necessarily true. It may be that anyone in the family who watches the movies releases the evil to haunt their family and then the children pick a child in the house who they want to join them.
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