Warner Bros. Discovery Exploring Overhaul of DC Entertainment

https://variety.com/2022/film/news/dc-warner-bros-discovery-zaslav-hbo-max-1235232185/

The new owners of all things Batman, Superman and Wonder Woman are exploring an overhaul of DC Entertainment, multiple sources close to the situation told Variety.

It’s been less than a week since Discovery closed its $43 billion deal for WarnerMedia, joining one of the largest producers of reality programming with one of the most venerable entertainment brands under the new moniker of Warner Bros. Discovery. David Zaslav, the CEO of the combined companies, and top leadership have been toying with the idea of turning DC into its own solidified content vertical, the sources said.

The move would potentially affect DC feature film development in the Warner Bros. Pictures Group, streaming series at Warner Bros. Television, and the creative arm within DC proper — all in an effort to have the disparate elements more closely aligned in order to maximize the value of the superhero stable — one often seen as punching up against Marvel.

Before the merger closed, Zaslav vetted candidates with experience in creating and nurturing blockbuster intellectual property with a goal of potentially finding someone to serve as a creative and strategic czar similar to what Marvel has in Kevin Feige. One of those candidates included Emma Watts, a former top film executive at 20th Century Studios and Paramount, but it does not appear that Watts will take the job. One insider suggested that Zaslav was less interested in finding a creative guru and more eager to hire someone who had the type of business background needed to keep all the different factions at DC working more harmoniously.

Insiders say that Zaslav believes that the success of the merger, one that has left the company highly leveraged, will rest in no small part on unlocking the full potential of the DC Comics universe of characters. Discovery insiders believe that although DC has achieved cinematic success with recent films such as “Aquaman” and “The Batman,” it lacks a coherent creative and brand strategy. Discovery believes that several top-shelf characters such as Superman have been left to languish and need to be revitalized. They also believe that projects like Todd Phillips’ “Joker” are a shining example of how second-billed characters from the DC library can and should be exploited (Margot Robbie’s Harley Quinn is another example).