Too much focus on Ticket $$$
People have to keep in mind that ticket sales are not always a good measure of the quality of a film.
In 1974, the top earners for the year were forgettable flicks 'Earthquake' and 'The Towering Inferno'. The movies 'Chinatown', 'The Conversation' and 'The Godfather' all bombed at the time of their release.