Trailer impression - A PG13 family action comedy.
An R rating for any film does not automatically equal good, but PG13 action movies have far more misses than hits. The Bourne series, Bond films, and Mission Impossible movies know how to pull it off for the most part.
Speaking of Tom Cruise, the PG13 rated Edge of Tomorrow was one of the best sci-fi movies of its decade, but like the above mentioned films not a comedy.
Based on the trailer it may be more appropriate to compare The Family Plan to 2010's Knight and Day, an action/romantic comedy, also staring Cruise, also rated PG13. I initially dismissed Knight when I saw the trailer but long after its theatrical run watching on stream I may have unfairly judged the book by its cover. Though still not my cup of tea (I prefer grittier, hard-hitting action) Knight had some compensating elements such as Cruises' bat shit protagonist and entertaining stunts.
The Family Plan, like Knight and Day, is probably not for me. There's no way to make family action comedy gritty and hard-hitting. This isn't the kind of movie where they kill off one of the children to raise the stakes.
But will it have any compensating elements?
The chemistry between Mark Wahlberg and Michelle Monaghan will be key. I'm not a Wahlberg hater even though it may be cool to dislike him these days. He has proven comedic talent (The Other Guys, Ted) and action movie bona fides (not including the unforgivable Max Pain). Monaghan makes everything she's in better. But how much can this PG13 screenplay push the envelope of a romantic relationship between a married couple when their kids are within earshot?
I have serious doubts but I'm not rooting for this movie to fail. Maybe like Knight and Day the stunts will be impressive on a technical level even if the squibs burst out dust instead of a bloody mist. Wahlberg may be facing diminishing returns in his career so a safe family film on AppleTV might be wise move. Monaghan has much yet to offer her craft and hope if she's going to cash in it doesn't mean she's cashing out.