It seemed to me the film was about how easy it is to give a finger to artists. That if this guy exists, he kind of didn't get it, but at the same time, he completely got something. Mr. Brainwash connected art, brainwashing, consumerism (barcodes, soup, popart), and celebrity culture. And the hype seemed to work. In a way, even if he was a real person *and* a fraud, he somehow stumbled into having a message. Does he know his own message? That's another layer.
But if this guy is a real person, his art show was totally at least two art shows at once. The first is Life is Beautiful for the art snob crowd, and the second is the same exact thing plus the art snob crowd. And it was for the artists he thinks of as friends.
He either purposely or accidentally gave them a massive street art installation that was telling them that their mainstream success is kind of a joke that can be done by anyone, and that their notion that they do it for art's sake is also not true because they're probably offended by what's just happened.
All the people that bought their art and bought Thierry's as well, now you wonder if they really did know what they were doing or they don't understand you either. All the nice things that have been said about their art, the huge crowds, that is diminished too. And all they're left with is their own original pure artistic intentions, and they're left wondering if that's enough. And they probably don't like that.
Whether or not Mr. Brainwash exists, or whether or not he intended to or didn't intend to send whatever message, or whether or not the artists really don't know what's going on (they probably do), Mr. Brainwash totally succeeded in showing that art may be just about "brainwashing".
And then you find yourself *beep* things about a piece of art, this movie, and you realize you've just thought lowly of other people making things up about something and why it either sucked or was the best thing, and you've been doing the exact same thing. It's layers of truth, lies, irony, and cognitive dissonance. It's good and bad, it's true and untrue, it's made up and not made up, it's straightforward and facetious, it's shallow and deep. It's art. Probably. Maybe it's not.
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